Understanding the buyer jewelry today

Know the trends in the jewelry market, you can identify a niche in sales.

If you have jewelry seller on these issues, they will tell you that as the recognition of women as active consumers and how they sell jewelry requires a different approach. They are knowledgeable and do more for their money. They also say, as if the preferences of the jewelry in cycles, and it is important to follow cultural trends continue to successfully sell women.

But how do these two concepts are interrelated and, more importantly, how they can affect your business? Take a look at the consumers see as a woman today:

Today, women

Today, women continue to earn the trust of business and financial independence. In fact, business administration, more than half of small businesses today are owned by women. In the last decade in women increased by 100 millionaires in one out of 10.

Most women today consider the family budget and supervise about 60 of wealth in the United States. Women continue to volunteer and run large businesses and households. They influence and decision making.

Women as buyers of jewelry

This woman-savvy finances better informed about their buying habits and make informed decisions. In 2008r, women, or under the influence 87% of all spending decisions of consumers. Jewelry, women buy 90% of all silver jewelry, 60% of all gold jewelry and 30% platinum. These jewelry buyers to stay away from cheaper products and buy fewer pieces, but better.

When buying jewelry for themselves, women are the best of platinum and update-karat gold, but they have an average spending limit of $ 700 per pulse. Bracelets and earrings in platinum and karat gold in this price point have seen a large percentage increase in sales. But remember that it is an average, which means that some women spend a little more. Records also show that for this one section of the type of jewelry that her fashion style to look fit.

In the fast world that women are moving in our time more precious than gold. Woman looking for more than just decoration. If you are looking for customer service, knowledge and ethics. Women are now seeking to establish a connection through the configuration of products and services.

Here, defining the meaning of fashion, education, if you give him jewelry to complete to make a difference. Knowing your personal color palette, or choose to help her earrings in addition to her face as effective tools. Non-profit, community or environmental activities of your business is involved, can be an important factor in maintaining customer jewelry today.

Make it personal

After a fashion designer Donna Karan and Kate Spade accessories most commonly used in clothes women, those with a unique personal statement. Jewelry Information Center, saying: ". Women want jewelry in the light of who they are and what they did," consumer products and presentations that give it meaning is understood as a person.

Your jewelry, you should consult with a personal statement and express their individuality. Honesty design jewelry to attract buyers. Special about your work stands out among the many jewelry mass-produced and sold today.

Communication and identity

Women should play different roles in different situations created what they call "live fragmented." To support these changes in lifestyle associated with the loss of traditional gender roles and family structure has created a need for communication.

However, the connection is more than just a superficial connection with the customer at the point of sale, he must contact the customer product knowledge and designer biographies and meet their social and environmental problems. These connect the dots of their lives fragmented with symbols of power, family and spirituality. Let women know that customers who you are, part of the history behind each piece of jewelry that you design. Let them know your inspiration.

In jewelry, this desire for connection is part of a trend toward cross-cultural influences are evident in the popularity of universal spiritual symbols. These characters create a solid multi-ethnic and neo-primitive to identify buyers of jewelry with their own home or a "tribe", meaning that they determine to follow.

Think you can design, integration of different surfaces and surface structures, which symbolizes the mascot or historical resonance and spirituality.